May 29 / 2019

Cleveland Cavaliers Announce Sherwin-Williams and Cleveland-Cliffs as Partners to Marquee Entrances at Rocket Mortgage FieldHouse

Sherwin-Williams Entrance and Cleveland-Cliffs Entrance
Bring Over a Century of Cleveland History to New North Glass Atrium


Cleveland, OH - The Cleveland Cavaliers have announced multi-year partnerships with Sherwin-Williams and Cleveland-Cliffs, two globally-prominent and long-standing Cleveland-based companies, to brand two main entrances at Rocket Mortgage FieldHouse when the newly transformed and completely modernized world-class venue re-opens in September. The Sherwin-Williams Entrance and the Cleveland-Cliffs Entrance will be the marquee north entry points into the new expansive 43,530 square foot enclosed glass atrium of Rocket Mortgage FieldHouse.

The new Sherwin-Williams Entrance will be located on the northwest side of the FieldHouse atrium near the intersection of Huron Rd. and Ontario St. and directly across from their global headquarters, while the new Cleveland-Cliffs Entrance will be located on the northeast end of the FieldHouse near Huron Rd. and E. 6th St. The entrances will welcome fans into a new immersive experience that features creative storytelling flex walls, interactive technology and more in an engaging gathering space.

“It is a natural fit to have Sherwin-Williams and Cleveland-Cliffs, two companies with a global following that have been a staple in the Cleveland community for over a century, to be represented in this world-class venue as we welcome in a new era of sports and entertainment in the city we all call home,” said Len Komoroski, Cavaliers and Rocket Mortgage FieldHouse CEO.

The Cavaliers are proud to have partnered with Sherwin-Williams since 1989. The company was established in Cleveland in 1866 and is a leading manufacturer of paints, coatings and related materials worldwide.

“Sherwin-Williams is thrilled to be partnering with the Cleveland Cavaliers on the Rocket Mortgage Fieldhouse transformation - creating a colorful and impactful welcome to the millions of visitors attending sporting and entertainment events at this great facility,” stated Sherwin-Williams Chairman and Chief Executive Officer John G. Morikis.

This marks the first partnership between the Cavaliers and Cleveland-Cliffs. The company, whose origins in Cleveland date back to 1847, is a major iron ore producer and supplier to the North American steel industry.  

“Cleveland-Cliffs’ is built on strong core values evidenced by continual investment in our communities and being good stewards of the environment in which we operate. Today, our new collaboration with the Cleveland Cavaliers focuses on the future and reaffirms our commitment to adding to the vitality of Cleveland for years to come,” stated Lourenco Goncalves, Chairman, President and Chief Executive Officer of Cleveland-Cliffs.

The entrances will showcase the brand personality of each company through uniquely-designed signage, innovative fan activation, photo opportunities and more to create a welcoming destination for each fan that comes through.

The Transformation of Rocket Mortgage FieldHouse will create eight new fan hospitality destinations, wider and more spacious concourses, the latest cutting-edge technology, new specialty food and beverage experiences and much more. The completed transformation will increase the FieldHouse’s public space from 95,380 square feet to 152,970 square feet.

Following an official ribbon cutting ceremony and a series of public open house events and activities to take place in September (more details coming this summer), Grammy Award winning artists and Akron natives The Black Keys will perform the grand opening concert on September 30th that will kick-off year-round event activity and the start of the 2019-20 Cavaliers and Monsters seasons.

For more information about the transformation of Rocket Mortgage FieldHouse, visit