August 18 / 2015
McDonald's® Happy Meals to Feature Monster Jam®
For the first time ever, Feld Entertainment, Inc.® has collaborated with McDonald's® to bring Monster Jam® themed Happy Meals to over 14,000 McDonalds locations across North America. Customers visiting participating McDonald's locations in the United States and Canada between August 28th and September 24th can purchase a Happy Meal featuring one of eight McDonald's exclusive Monster Jam truck toys, including Grave Digger®, Dragon, Max-D®, and El Toro Loco®. Monster Jam themed Happy Meal promotions will continue around the world in 2016 with further international countries and regions to be announced soon.
The Monster Jam Happy Meal promotion will be supported by McDonald's through an extensive marketing campaign that includes television advertising, in-store marketing, exclusive content at HappyMeal.com, and a limited time only Monster Jam digital game through the McPlayTM app.
"We are excited to bring the thrill of Monster Jam to McDonald's locations in North America at the end of August," said Ken Hudgens, Chief Operating Officer, Feld Motor Sports®. "As the world's leading quick-service restaurant brand, McDonald's was the perfect fit to bring the full-throttle fun of Monster Jam to our fans."
In addition to enjoying the Happy Meal Monster Jam toys, fans will have the opportunity to enter the Monster Jam Ultimate Ticket Giveaway Sweepstakes on MonsterJam.com. 100 lucky winners will receive family four-packs of tickets to see a Monster Jam live event in their area, with one Grand Prize winner receiving a VIP trip to the 2016 Monster Jam World Finals® in Las Vegas, NV on March 17-19, 2016.
Monster Jam is the world's largest and most popular touring monster truck property and currently entertains over four million fans across the globe with more than 350 action-packed performances each year. Monster Jam is broadcast domestically on FOX Sports 1 and globally with television distribution in over 200 countries.
About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross and Nuclear Cowboyz®. Feld Motor Sports is a division of Feld Entertainment, the world's largest producer of live family entertainment. Official Monster Truck Series only at Monster Jam. For more information on Feld Entertainment, visit www.feldentertainment.com.
ABOUT MCDONALD'S USA
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